Updated: Monday, 08 Feb 2010, 10:49 AM CST
Published : Monday, 08 Feb 2010, 7:42 AM CST
(MYFOX NATIONAL) – The Budweiser "Bull" ad was selected as the number one ad of Super Bowl XLIV in a study conducted among viewers Sunday night, according to a national study. But you can watch all 110 commercials at the bottom of this story and decide for yourself.
Rounding out the top five commercials were ads by Snickers, Denny's, Doritos and FLO TV.
The Budweiser "Bull" ad features a young calf and a young Clydesdale horse running along a fence. The ad then jumps three years and the two are reunited, ""nothing comes between friends, especially fences," is the tag line.
"Golden Girl" actress Betty White steals the game in the Snicker's ad as she takes part in a muddy football game.
And Denny's announced its free Grand Slam breakfast give-away and warned chickens that they are going to need a lot of eggs.
The study was conducted by HCD Research using its mediacurves.com web site, during February 7-8, among thousands of Americans over the age of 18. To view the rankings and results for all of this year's Super Bowl ads, go to www.mediacurves.com .
Ad Testing Methodology
During the game, the Super Bowl ads were inserted into an on-line survey and sent to thousands of study participants. Participants answered questions regarding their perceptions of the ads. They also utilized an online dial testing system to indicate their levels of interest as they watched the ads.
The interest levels was analyzed in the form of curves to determine which commercials had the highest sustained levels of interest.
MediaCurves Super Bowl Ad Widget
MediaCurves.com conducted a study with thousands of Americans on the this year's Super Bowl commercials. Check out the top 20 commercials from this year's study below:
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