Sneak Peek at 2010 Super Bowl Commercials

(MYFOX NATIONAL) – Super Bowl Sunday is the biggest day of the year for some players. Yes, the Indianapolis Colts and the New Orleans Saints are playing for the Vince Lombardi trophy, but TV advertisers are also playing to win.

Many familiar advertisers will be back, including Budweiser with a online voter-backed Clydesdale commercial; Doritos with deadly nacho chips; E*Trade with talking babies; and GoDaddy with a commercial featuring Danica Patrick and a sexy morning TV show team, which will point you to their web site to "see what happens next."

And this new some new commercials drawing attention include: a HomeAway spot that has brought back the Griswolds; a Dr. Pepper ad with the rock band  KISS; and  Hyundai with an ad set in 2020 showing NFL quarterback Brett Favre still playing and talking about retiring.

There two commercials drawing controversy, one with be shown during the broadcast and one will not. An ad featuring Tim Tebow, the Florida quarterback who will enter the NFL next season, and his mother in a spot with an anti-abortion message will be shown. The ad is sponsored by the Focus on the Family organization . While an ad by Mancrunch.com , a gay dating Web site, was rejected by the network's standards and practices department .

For a thorough break-down of many more of the commercials that are coming on Sunday, check NPR's Monkey See blog .

MediaCurves Super Bowl Ad Test

MediaCurves.com is conducting a study with thousands of Americans on the this year's Super Bowl commercials. Participants of the study will evaluate the ads shortly after they air during the game. Check out the top 20 commercials from the last year's study below:

Super Bowl Advertisers

According to SuperBowls-Ads.com these companies are advertising in this year's Super Bowl.

Anheuser-Busch InBev
Audi
Boost Mobile
Bridgestone
Cars.com
Careerbuilder
Chrysler – Dodge
Coca-Cola
Denny’s
Diamond Foods’ Pop-Secret
Disney
Dockers
Doritos
Dove (Unilever)
Dr. Pepper
E*Trade
FLO TV
Focus on the Family
GoDaddy.com
HomeAway
Honda
Hyundai
Intel
KGB
Kia Motors
Mars
Monster
Motorola
Papa John’s
Teleflora
truTV
U.S. Census Bureau
Universal Pictures
Viacom’s Paramount Pictures
Volkswagen